İskender
Managing Partner & Brand Director
Second-generation of the Modoko atelier, for over 15 years leading Archidecors' brand, strategy and export operations. Responsible for project marketing, international B2B relationships, and on-site management of hotel and villa projects. Combines the family workshop's material discipline with contemporary design and digital communication; authors editorial writing on the industry's inner workings.
Areas of Expertise
Articles (14)
Zekeriyaköy Villa Design: Warm Minimalism in a 450 m² Home
Our Zekeriyaköy villa design project: warm minimalism with American walnut, travertine and bouclé across a 450 m² home. ...
2026-03-19Modoko Furniture Guide: 7 Rules From a 45-Year Veteran (2026)
Don't get tricked shopping at Modoko. 7 golden rules for material checks, price negotiation, and finding trustworthy sto...
2026-03-22Custom-Made vs Ready-Made Furniture: A Comprehensive Comparison Guide
We compare custom-made and ready-made furniture in detail across cost, quality, timeline, personalization, and durabilit...
2026-03-22Custom Furniture Ordering: Cost, Timeline & Pitfalls (Insider Info)
A complete guide for those looking to order custom furniture: initial consultation, design, material selection, producti...
2026-03-22Hotel Furniture Selection Guide: Durability, Aesthetics and Budget Balance
How to balance durability, brand identity and budget in hotel furniture selection? The right materials, suppliers and de...
2026-04-02Hotel Furniture: Where 40% of Your FF&E Budget Actually Goes
Hotel furniture selection impacts everything from guest satisfaction to brand perception. We examine the FF&E procuremen...
2026-04-05Service Crisis in Turkish Premium Furniture: Why the Customer's Answer Is Missing
When Şikayetvar opens, the Turkish premium furniture industry's report card stares back: a 60-year-old brand at 2/100, r...
2026-04-26Turkish Furniture Exports 2026: 5-Company ImportYeti + TÜİK Data Analysis
Turkish furniture industry US export data is open. One brand has 52+ container shipments, another claims $359M (customs ...
2026-04-26Katara Hills Hilton (LXR) Doha: A Manufacturer's 12-Month Villa Furniture Delivery
How a single email on BirchStreet turned into a 12-month site delivery from our production facility. Katara Hills Hilton...
2026-04-26Custom Furniture Istanbul 2026: Process, Cost and Lead Time, Full Guide
What custom furniture is, how it differs from off-the-shelf, the process, cost band and lead time. A six step guide from...
2026-05-27Minds Behind Archidecors #1: İskender Yeğen and the 1981 Modoko Story
Archidecors started in 1981 in Modoko with my father İbrahim Yeğen's first step. From a workshop into a store, from a st...
2026-06-08How to Choose a Living Room Set: 2026 Size, Fabric, Frame, Foam and Budget Guide
A living room set will sit in your home for 7 to 10 years. There are six critical points for a correct choice: room size...
2026-06-09Minds Behind Archidecors #2: Erhan and the Millimeter Discipline of Production
The first entry told the 1981 founding, the origin. The second tells the today built on that origin: Erhan, the person w...
2026-07-02Solid Wood or Laminate: A Wardrobe and Closet Material Guide
The vast majority of wardrobes on the market are laminate veneer; a solid wood carcass is rare. The difference is betwee...
2026-07-09